Ordinary Income Taxes Free Important Article
Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.
Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.To make your little card stand out, try designing your cards around these alternative uses:You have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own?Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase.Remember to include an expiration date on them! Then hand them out to all your customers.Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.
You've had one thousand of the finest, several eye-catching Business cards printed. Now, what do you do through them? Networking amid business cards is one of the most cost effective signals of marketing your business-and yourself.Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you will realize that you wish people to see it in order for it to be effective. Here are a few ideas to get you started. Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office.Leave some in your car. Always experience them on hand so you can introduce yourself to new folks when the time is right.
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How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,
Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Business Cards to Work for You.Almost any small business can take advantage of the advertising power a magnetic business card holds.This includes:* Pest control* Repairmen & Contractors* Veterinarians, Realtors* Food Delivery * Insurance agents; and* Hair/Nail/Tanning Salons.Hand them out at: * Conventions * Open houses * Tradeshows * Product launches; or * When you perform a service for the customerYour customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you.
It may mean printing labels describing your current promotion, sticking them to the back of your cards, and pinning them to bulletin boards. Whatever! The point is that if you consciously figure out a way to use your business cards to bring in business, you're much less likely to forget them.Invest in new cards.If you haven't ordered business cards within the past two years, there's a good chance that the information or photo is out of date by now. And if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven't been passing them out. If it's because you dislike the cards, pitch them and get business cards you're proud of!Draft and practice a business card presentation.Unless you're comfortable and confident when handing out your card, you won't do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.
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