Ordinary Income Taxes Free Related Tips
Check your sales agreement for instructions regarding logo placement on your business cards. Card associations, many banks and vendors have specific rules regarding the use of their logos. Additionally, be sure to include any logos (that you are entitled to use) that might lend further credibility to your business, such as from a trade association, chamber of commerce or Better Business Bureau.Keep a supply of business cards in your wallet, briefcase, car, computer bag and desk, and invest in a simple business card holder to protect the cards and keep them looking crisp and clean. If you conduct business in languages in addition to English, you might consider having your contact information printed on the back of your business card in these other languages. Or, you might add a line to your business card such as, "Se Habla Espanol."
These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.You designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?This is one often overlooked marketing essential: What your business card says.Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a Rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
One of the most frequent requests I have heard throughout my career is "May I have your card?" Whether it's a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?I'm always surprised when, during the "get to know you" part of a committee meeting, someone in the room announces they have "forgotten their cards". Or when someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is like forgetting your pants.
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If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.Maybe they have an old card of yours with your old phone number on it, or without your website address.Some people have a hard time parting with anything because they might need it someday.I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.
Give one to friends "Do you have my new card?"Keep a supply in a cardholder on your desk or at the front counter.Ask your spouse to always carry your cards, ready to deliver should they meet someone who might be interested in your product or service.Keep spare cards everywhere so you never have to grope for one, or worse yet, not find one and end up scribbling your name on the back of someone Else's card.Put the info on your card in a Sig file that automatically appears at the bottom of all your e Mail. Get my article that show you how, step by step. MailTo:SIGFile@BigIdeasgroup.com.If anything on your card changes, bite the bullet, eat the expense, and pitch 'em.Your business card is more than a reference tool. It can be your biggest marketing advantage for people to remember you and forget your competition.card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.
Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business Card.The very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. If you can't find any, then think about the type of customer or client you are trying to attract.If you are starting a professional service as your at-home business (such as accounting, bookkeeping, proofreading, etc.), then the text and graphics used in your brochure and business card should be minimal, crisp, easy to read, and contain only the most vital pieces of information. "Clutter" is not very professional. Pick paper colors that are monotone (one color) or that have a nice edging in a complementary color.
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