Individual Income Taxes Article
Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.
If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.Maybe they have an old card of yours with your old phone number on it, or without your website address.Some people have a hard time parting with anything because they might need it someday.I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.
Use your boom cards to introduce yourself to prospects you equate at networking functions, in the park or at your children's soccer games., However, don't be pushy. Make absolute the cycle is appropriate. One way to do this is to ask for the opposite person's card. He or she will likely ask you for your card in return. Another thought is to hand out two or three cards at a time--one for the person you meet, and extras for him or her to hand out to referrals. (Offering to do the same would be the polite concern to do here.) When you go to the doctor or dentist, present your card to the receptionist to announce your presence.Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive adequate to print by the thousands, so hand them out liberally. It's a cost-effective way to market yourself and your business. Be creative and you will soon have more business than you can handle!
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These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.You designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?This is one often overlooked marketing essential: What your business card says.Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
Referral Pile: These are people you have purchased goods or services from that you might recommend to other people or use again. By referring others, you build good will both with the person you referred and the person whom you referred. At some later date you might sub-categorize them into types of service, or just keep them in alphabetical order. It's important that it works for you.Current Customer Pile: These are active customers who are using your goods and services. They are part of your gold in these piles. You want to keep these cards front and center in your mind, reaching out to these people on a regular basis.
It may mean printing labels describing your current promotion, sticking them to the back of your cards, and pinning them to bulletin boards. Whatever! The point is that if you consciously figure out a way to use your business cards to bring in business, you're much less likely to forget them.Invest in new cards.If you haven't ordered business cards within the past two years, there's a good chance that the information or photo is out of date by now. And if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven't been passing them out. If it's because you dislike the cards, pitch them and get business cards you're proud of!Draft and practice a business card presentation.Unless you're comfortable and confident when handing out your card, you won't do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.
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