Individual Income Taxes Free Important Article

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Use them as scrap paper when you need to jot down a note, Instead of a napkin, use the back of your business card to write in your cell phone number. "This is my direct line," you might say, construction the prospect feel important and bringing about him or her a reason to keep your card.

How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,

Use them as scrap paper when you need to jot down a note, Instead of a napkin, use the back of your business card to write in your cell phone number. "This is my direct line," you might say, construction the prospect feel important and bringing about him or her a reason to keep your card.

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Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.To make your little card stand out, try designing your cards around these alternative uses:You have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own?Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase.Remember to include an expiration date on them! Then hand them out to all your customers.Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.

Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Business Cards to Work for You.Almost any small business can take advantage of the advertising power a magnetic business card holds.This includes:* Pest control* Repairmen & Contractors* Veterinarians, Realtor* Food Delivery * Insurance agents; and* Hair/Nail/Tanning Salons.Hand them out at: * Conventions * Open houses * Trade shows * Product launches; or * When you perform a service for the customer Your customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you.

Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an honest-to-goodness invitation to market to someone.Worse, leaving your business card behind when you may need it is a social f aux pas as well.Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it non verbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.If you're determined not to be caught "card less" at a critical meeting again, here are some tips to help you remember:Develop a strategy for using business cards to actively promote your business .It may be as simple as deciding to give 5 or 10 cards away every day.

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