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Also, have your cards printed on a paper stock that someone can actually write on. If your cards are plastic or a dark color they will be less useful to those who receive them, especially if they, like you, take notes on cards. While business cards that look and feel like credit or gift cards may be a novelty, they will most likely be tossed rather than kept as useful reminders for further action.

Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.To make your little card stand out, try designing your cards around these alternative uses:You have seen loyalty cards for "buy 10 get one free" offers; why not print one of your own?Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase.Remember to include an expiration date on them! Then hand them out to all your customers.Offer an incentive for people to return the card to you with the survey answered--they can get a free gift or a discount just for answering a few simple questions. Then give them a new card with your contact information on it.

The most effective way I've found to remember people I've met is to retain their business cards. During our conversations, I often take quick notes on the back of the cards that I can refer to later, such as jotting down a reminder about something from our meeting, an action item I have agreed to or something they have committed to me.Once back at my desk, I review the stack of cards. I write thank you notes, delegate action items, pass along leads and the myriad of follow up details that occur after a business trip. Without the cards, I'm left only with an attendee roster and pads of paper.Your cards should include your name, phone number, fax number, e-mail and street addresses and company logo. This information should be produced in a color and font that are easy to read. In addition, you could include discounts, coupons, punchers or any call to action that will add value to your business card.

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How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,

Give one to friends "Do you have my new card?"Keep a supply in a cardholder on your desk or at the front counter.Ask your spouse to always carry your cards, ready to deliver should they meet someone who might be interested in your product or service.Keep spare cards everywhere so you never have to grope for one, or worse yet, not find one and end up scribbling your name on the back of someone Else's card.Put the info on your card in a Sig file that automatically appears at the bottom of all your e Mail. Get my article that show you how, step by step. MailTo:SIGFile@BigIdeasgroup.com.If anything on your card changes, bite the bullet, eat the expense, and pitch 'em.Your business card is more than a reference tool. It can be your biggest marketing advantage for people to remember you and forget your competition.card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.

This could be a promotion or discount or even your cell phone number. This personal message can make the prospect feel special and will save your business card from the dumpster.11. Make your business card useful. On the backside of the card, include a calendar, map, or even keyboarding shortcuts. Something that will encourage the prospect to hold on to your card.Those could be the "famous last words" of the forgetful entrepreneur.If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you.Forgetting a business card is a marketing mistake of significant proportions. We're so inundated with advertising messages that most of us learn to tune them out.

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