The Importance of Reliable Web Hosting for Small Businesses

Internet businesses are popping up everywhere these days, and more and more business owners seem to be building websites to make it easier to market their services and products. Having a website that looks professional goes a long way towards building good relationships with clients and customers, but there's much more to it than that. One of the most important things you can have for your online business is a reliable web host. This is a huge factor in either your success or failure in the online world.

So why is it so crucial to have a reliable host? First of all, every time your site goes offline you are losing potential sales. If people visit your site for the first time and it is down, what are the chances that they will ever come back? Statistics say close to none. And what if a customer is ready to order, at the checkout screen, and the web host crashes? You can bet that he will NEVER be back. The online world is extremely competitive, and if a customer can't find what they want on your site, there are probably hundreds of other sites where he can purchase the same product. A web host that is not reliable is both frustrating and a serious drag on your personal success.

A good web host will also be a benefit for search engine ranking. Many startup companies have very little money for advertising, and search engines are sometimes the only way to bring traffic to their site. If the host tends to go down fairly frequently, the search engine won't be able to index your website properly, meaning that it won't get to one of the top 7 ranking spots that draw the most traffic. These are a few reasons why reliable web hosting is so important for you and your business.


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