The West, especially America, has been the land of opportunity for millions of immigrants. Irish, Chinese, Indians, Lebanese, Spaniards and many more come here to change their fortunes and have a successful life. Hence today America and Canada are well-diversified nations with different cultures co existing with each other. Even after so many years, America keeps attracting people from all over the world, especially the younger generation. The younger demographic strive to come here for better education and better life. Among them are the youth from the subcontinent who leave their county for better opportunities, even though the transition of moving to another strange place isn’t easy at all. They leave their country with the thought that they know a little about American culture or lifestyle but it is when they arrive here that they get a cultural shock. The fast pace life, the individualistic perception and the independence kind of gets them off guard at first. But eventually the process of adapting begins and they have to look at ways to adjust themselves with the new lifestyle. One of the most significant adaptations is developing the taste for the food here. The youth, back home, are so used to home cooked food by their moms. Coming here and depending on canned food, adapting to different taste and getting used to fast foods have been few of the reasons for their difficult adjustment here. As a solution to this predicament and for their easy transition, from home to USA or Canada, Bombay bazaar developed readymade food. These prepared meals that just require a little warming has become bliss in the lives of these young individuals. These meals that range from haleem and biryani to samosas and gajar ka halwa are so close to the home cooked food that young adults hardly feel less homesick. Bombay bazaar has come to their rescue when it comes to food. Besides the prepared indian meals, the masalas with easy directions are also very helpful in cooking. Just buying a bunch of different masalas like butter chicken, chapli kabob, achar gosht, bombay biryani , nihari, etc, you can cook anything you crave for. You name the food you want and you have a masala box for it. Also different brands like Shan, Mehran and Priya, you get a broad spectrum to choose from. Indeed these masalas have made cooking as easy as possible. All you have to do is add masalas to the meat or vegetables and cook on low heat. Your yummy food is ready! Even the moms back home use these masalas for convenience and why not. In the end they give the same taste as the food cooked without these masalas.
Therefore, bombay bazaar with their famous prepared meals and the masalas have allowed the immigrants from the subcontinent to stay in touch with their food taste and also introduce their food taste to people from other cultures. Their quick meals is a perfect creation for the fast pace life here.
Bombay Bazaar Store
www.bombaybazaarstore.com
