Abolish Individual Income Taxes Free Important Hints
Check your sales agreement for instructions regarding logo placement on your business cards. Card associations, many banks and vendors have specific rules regarding the use of their logos. Additionally, be sure to include any logos (that you are entitled to use) that might lend further credibility to your business, such as from a trade association, chamber of commerce or Better Business Bureau.Keep a supply of business cards in your wallet, briefcase, car, computer bag and desk, and invest in a simple business card holder to protect the cards and keep them looking crisp and clean. If you conduct business in languages in addition to English, you might consider having your contact information printed on the back of your business card in these other languages. Or, you might add a line to your business card such as, "Se Habla Espanol."
How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,
One of the most frequent requests I have heard throughout my career is "May I have your card?" Whether it's a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?I'm always surprised when, during the "get to know you" part of a committee meeting, someone in the room announces they have "forgotten their cards". Or when someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is like forgetting your pants.
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How do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure -- Not necessarily.Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it,
Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Business Cards to Work for You.Almost any small business can take advantage of the advertising power a magnetic business card holds.This includes:* Pest control* Repairmen & Contractors* Veterinarians, Realtor* Food Delivery * Insurance agents; and* Hair/Nail/Tanning Salons.Hand them out at: * Conventions * Open houses * Trade shows * Product launches; or * When you perform a service for the customer Your customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you.
Invest in a quality business card case, one that you're proud to show off and to use.Business card cases can be conversation starters in and of themselves, since there are so many unusual, classic and artistic choices available. I suggest investing in a few cases; a more professional, elegant case for formal business occasions and a flashy or fun holder for social situations.Tuck a few business cards everywhere.Your car's glove compartment. Your briefcase. Your gym bag. Your wife's purse. Next to the front door on the table where you keep your keys. Your desk drawer. Your secretary's desk. The pocket of your coat. Your suitcase. Never leave home without them!if you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking!
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