How to Sell Phone Systems Online
By: phone | Posted: 25th March 2011
When the World Wide Web started to become mass market in the nineties, industry’s first reaction was to register their company’s name as a domain and quickly design a “brochure on the web”. This made sense because nobody could truly predict how things would evolve. At least you were securing names and preventing any possibilities for competitors passing themselves off as your-co.
By the time that the noughties had arrived a proportion of trades strived to boast an ecommerce section to their sites. This worked particularly well for the likes of Amazon with their on-line book store. Alternative vertical markets wanted to echo Amazon’s success. The attraction of this channel is that you can sell whilst sleeping. It was like having a shop in every village across the country and some guys were to wake up wealthier each morning.
If the truth is known, a catalogue isn’t the answer for all industries (e.g. phone systems installers). It’s OK if your goods are stand alone and non- complex but if there is a need for multiple component selection or any element of complexity then think again. Your buyers may not have the necessary technical knowledge to determine which individual parts are needed to complete the circle. But this didn’t prevent millions of firms rushing to have “e-shops”.
So why was it that vendors of phone systems rushed into this space? Sure they could discount in an aggressive way because of the lower overheads associated with transactions of this nature. But if a potential customer doesn’t understand which bits they should choose to satisfy their requirement, what use is it?
Maybe the providers of phone systems see it as a sprat to catch a mackerel. It can be the catalyst that generates the initial enquiry for them and they’ll have the hope that we phone in for clarification. A dialogue will have begun and maybe an order for "Phone Systems will ensue in due course.
As more telecoms dealers tread this path they are getting lost in a fog of “Me Too”. So when it comes to "Phone Systems, where is the smart money being spent? Insider wisdom says that it is the age old marketing tradition of bundling. This is where elements are combined to offer a total satisfaction to an enquirer.
In the commercial world we are continually being told that customers pick solutions over products in almost all situations. So if the surfer has found you by searching for 15 extension "Phone Systems you should aim to take him to a page that gives him or her just that, you subsequently have a chance of winning some new business. Few surfers spend more than 2 seconds on a site when they land because there isn’t enough working hours in the day. So get wise and give your prospects exactly what they are looking for and enjoy the spoils!This article is free for republishing
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Tags: possibilities, amazon, complexity, technical knowledge, fog, customer doesn, proportion, overheads, nineties, catalyst, mass market, mackerel, clarification, telecoms